Digital Agriculture Africa provides a digital farm-to-fork solution

Kenya, Nigeria, Ethiopia, Uganda, Tanzania


Estimated reach: 1.3M people

Launch date: 01/2021

Status: Implemented

Project type: Agritech, agri-training, economy

Purpose of Project

Enabling digital learning for small-scale farmers

GIZ’s Digital Agriculture Africa Program aims to address the health, economic and food security impacts of the COVID-19 crisis by providing a digital learning “Farm-to-Fork Solution”. Even though farming is a cornerstone for African economies, accounting for two thirds of employment and contributing to at least 15% of GDP, farmers continue to face significant challenges with regards to low access to information, markets and investment, low use of inputs, degraded soils and a lack of water management. The impacts of COVID-19 in Africa significantly exacerbated these existing challenges, plunging the region into its first recession in over 25 years. The Digital Agriculture Africa Program seeks to help small-scale farmers by enabling scaled digital learning. The platform ranges in topics from climate-smart farming to the COVID-19 pandemic and other critical topics through a free, open access learning platform, thus including both small-scale farmers and consumers.

Local team


Sieka Gatabaki

Deputy Program Director and DAA Nigeria Coordinator

Irene Warui

Content Curator

Collins Marita

Director for Monitoring, Evaluation, Research, Accountability & Learning

Betty Muriithi

Digital Finance Lead

Emmanuel Makau

Kenya Coordinator and WhatsApp for Business Lead

Elias Nure

Sprout Project and Ethiopia Lead

Julia Muthoni

DAA Program Coordinator

Sam Karanja

Agriculture Lead

Irene Jahenda

Operations Manager

Kalvince Otieno

Managing Director

Sharon Chacha

Program Manager

Hamis Said Hincha

Project Officer

Gloria Nkatha

Field Officer

Andrew Abonyo

Training Coordinator

Arthur Wamani

Training Coordinator

Rose Wangui

Field Officer

Vincent Tarus

Field Officer

Judith Wanjiku

Field Officer

Nathan Ngetich

Field Officer

Collins Odhiambo

Field Officer

Edwin Anyolo

Field Officer

Hafsah Jumare

Founder and Chief Executive Officer

Dan Kiprop

Field Officer

Benard Ndirang’u

Field Officer

Kelechi Ogbuku

Senior Manager and Head of Communications

Daniel Ochieng

Field Officer

Mohammed Isma

Chief Technology Oficer

Alfred Olajide

Chief Products Officer

Hafsat Mohammed

Director of Admin and Finance

Usman Musa

Senior Manager and Head of Operations

The consistency of sales and pricing is making it so that farmers can now trust my advice on how to produce. They are curious about what else Amana Market has to offer.

Yohana Ayuba Gankon

Nigeria, AGRA Extension Agent

Our goal is to equip these farmers with better postharvest handling knowledge and feedback has been great due to the fact that they are reporting less damages to the produce after harvest.

Calvince Okello

CEO M-shamba

I can farm and still be current as a farm. I don’t feel like I’m falling behind by doing something that is old fashioned because this is all new. I also get to show my younger ones that this is a much more serious path I’m taking by using new technology.

Fidel Madaki

Nigeria, Youth Maize Farmer

Smart Facts

Facts about Digital Agriculture Africa

The solution trained more than
20,000 farmers
on modern farm practice on digital platforms.

Digital Agriculture Africa (DAA) generated more than 12,000 transactions via the digital food marketplace.

More than 40 institutions engaged, onboarded and partnered with Digital Agriculture Africa.

The platform added approximately
30+ value chain sets
available for download and integration into digital channels.

The DAA has supported partners access information through Amana Market Platform, IVR, Sprout Platform, Sprout Learning WhatsApp Service, SMS, Digifarm WhatsApp Service, ATA 8028 Farmers Hotline.

The content is available in English, Kiswahili, and Amharic.