makes our virus
response go viral
Madagascar, Zambia, Malawi, Mozambique, Haiti
Scaling to: Nigeria, Tunisia, and Senegal
Estimated reach: 1.2 M people
Launch date: 10/2020
Project type: IVR Hotline on COVID-19 and related topics
Purpose of Project
Providing a free hotline for important knowledge, pre-recorded in local languages
CallvsCorona leverages mobile solutions to provide reliable COVID-19 information to a wide general population. The project thereby closes a serious gap in access to timely crisis information and sensitization messages necessary to overcoming the global pandemic. To spread this information effectively, CallvsCorona offers a toll-free hotline where callers can access pre-recorded audio messages in their local languages. The introduction of innovative media such as radio dramas and interactive audio games will also allow callers to access engaging COVID-19 information on demand via their mobile phones. Finally, CallvsCorona makes it possible for health authorities to train community health workers remotely. After a successful launch in Madagascar, with over 150,000 unique callers, CallvsCorona is being scaled to Malawi, Mozambique, Zambia, and Haiti to ensure that no one is left behind.
Regional Program Manager, East & Southern Africa
321 Project Manager Malawi
Joseph Robert Shelson Jacques
321 Product Manager Haiti
Country Manager Malawi
Rindra Loc Rabemananjara
Hybrid Program Manager Madagascar
Director of Programs Mozambique
Country Manager Haiti
321 Product Manager Mozambique
Country Director Madagascar
Program Manager Malawi
Project Manager Mozambique
Country Manager Senegal
Director of Programs Madagascar
321 Product Manager Zambia
Senior Project Manager - Design & Implementation Francophone Hub Tunisia
Manou Ny Haja
321 Product Manager Madagascar
Hicham El Haddad
Country Manager Morocco
Program Manager Senegal
Country Director Mozambique
Country Director Nigeria
Director of Programs Nigeria
Country Manager Zambia
Program Manager Nigeria
When Carol Mwape, a 29 year old female from Southern Province, Zambia testified that she was able to manage a Covid-19 patient from home, with guidance from the 321 hotline messages, that’s the point I felt an affirmation within me that we are impacting livelihoods out there to make informed decisions.
Country Manager Zambia
Reading the qualitative interviews conducted to appreciate the impact of the messages distributed across Mozambique through our 321 service made me aware how much of the information gap is out there and how we, through this project, were able to contribute to the national effort in raising awareness and fighting the pandemic.
Director of Program, Viamo, Mozambique
We’re happy that through the 3-2-1 hotline, we have reached 789,858 people in Madagascar by giving them useful information related to health issues as well as job losses or local authorities functions to help them face the COVID-19 crisis. Besides that, we have trained 1,770 community health workers by sending them training content on their simple mobile phones and broadcasted 127 radio dramas episodes on COVID-19 prevention and secondary effects. We are proud to say that this project was a success.
Guillaume Sauval, Country Director, Viamo, Madagascar
Hearing a 19 year old comment on how the messages helped her prevent pregnancies at a time when schools were closed due to Covid19 made me appreciate the impact of the CallvsCorona project on the lives of people. In Malawi where about half of the women bear children before 18 years of age, such positive feedback goes a long way in showing the relevance of the campaign in real lives.
Country Manager, Viamo, Malawi
“I once had Covid 19 and 667 has really helped me on how to take care of myself and others. Also on how to wash your hands frequently and isolate myself from others if feeling unwell and seek medical care, if needed.
CallvsCorona Zambia User
I’m always amazed by how much power information has, in the midst of so much disinformation a simple mobile solution is able to provide a commendable opponent. Our qualitative interviews showed that we even had listeners turned into info-powered citizens who were confident enough to refuse the misinformation shared by their local leaders. The ability to reach the rural parts of Haiti with valuable key messages that over 12 months of other national interventions were not, is simply amazing.
Haiti Country Manager
I learnt on how to prevent myself from Corona virus by keeping a distance of at least 1 meter apart from others and disinfecting frequently after I touched objects. And also on how to take care of a sick person.
CallvsCorona Zambia User
Information on mental health really helped as I have been greatly affected by covid 19 as i have lost my job.
Malawi, Lilongwe, CallvsCorona Malawi User
A woman receiving the “321 ho anao” outbound calls, informing her of the content she could listen to on the 321 service.
A young mother learning how to best take care of her family during lockdown, through the 321 service.
Young man listening to the audio games on the 321 service.
A Chief of health center staying up to date with the coronavirus news through the 321 service.
A young couple accessing the 321 service to check how they could deal with the coronavirus side effects on their lives.
A community health worker listening to the remote training to refresh her COVID knowledge.
A man listening to the 321 service during his work break.
Woman listening to the radio dramas available on the 321 service.
Two sisters are listening to 321 Service while preparing lunch.
Facts about CallvsCorona
574,733 people in Madagascar, Malawi, Mozambique and Haiti have listened to CallvsCorona messages.
19 FM radio stations on in Madagascar launched CallvsCorona radio dramas.
1,000 Community health workers were trained on prevention and the handling of Covid-19 in Madagascar.
Over 5 million listeners were reached with COVID-19 content daily.