Yoma empowers youth on their learning-to-earning journey
South Africa, Nigeria, Benin, Ivory Coast, Burundi, Kenya, Trinidad and Tobago, Philippines
Project
Facts
Estimated reach: 3 M young people
Launch date: 07/2020
Status: Implemented
Project type: Youth Employment
Purpose of Project
Unlocking the hidden potential of Africa’s youth
Yoma is a digital marketplace that offers online- and offline opportunities for skills development, community engagement and employment for youth. In 2020, young Africans were three times more likely to be unemployed than adults (ILO, 2020). Now, the Yoma marketplace allows young people to align opportunities with their aspirations, their potential, and the current market demand by proposing individualised learning-to-earning pathways. As young people engage on the platform, their achievements are verified using blockchain and added to a digital CV, which enhances employability and can be shared with peers and employers for more informed matching. Additionally, youth are incentivised to engage through the digital token Zlto, a quasi-currency, that can be redeemed both in real local marketplaces (e.g. for transport, data bundles and airtime) and in the digital space (e.g. for mentoring or more advanced and tutored courses with limited intake).
Local team
Implementing
solutions
Smart Facts
Facts about Yoma
More than 260,000
young people have participated, since it was launched in 2020.
Yoma is expected to
expand globally 2022
as a separate non-profit entity.
Over 58,000 ideas were submitted during the COVID-19 design-challenge.
Yoma is currently completely
available in English and French.
7,9 million digital tokens worth more than USD 170,000 have already been awarded since 2020
The platform aims to reach
3 million young people
by the end of 2022.